I was just discussing with a friend the benefits of blogging and how it makes your website dynamic and more enticing to customers and search engines. Our talk reminded me of this post by Hubspot that I came across recently.
Many companies have useful content on their websites, but having good content is no longer enough.
The problem with many companies is not that they are incapable of entering the content mindset. It’s that they stop having this mindset once they launch their site.
Websites are static, but blogs are dynamic. All these companies need to do is turn their static content into dynamic content.
3 Reasons Why Your Website Content Should be Dynamic
1. It Keeps Your Visitors Interested
You want people to have a reason to come back to your website. If your website content is static, visitors can just browse your site once and they’re done. But if you’re putting out new content all the time, they have reason to come back. And if your content is truly interesting, they’ll even subscribe to your updates via RSS or e-mail and refer it to others.
2. More Pages = More SEO Juice
Each blog post is a new page that search engines see, and therefore a new opportunity to get found online. Packing as much content as possible into a just few pages is not an effective search engine optimization strategy.
3. Incentive to Create More Content
After companies pack their websites with useful content, they often avoid adding new content to their sites. If you don’t have a blog, adding more content means redesigning the site and complicating the layout.
Shouldn’t you put yourself in a position that encourages you to provide more useful information to your site visitors?
Presenting the dynamic parts of your site in a blog will help you gain followers, improve your SEO, and encourage you to produce more useful content for your site visitors.
Your website should contain some information about your company, outside of your blog. However, this should be reserved for basic information that does not change often. The information that does change, such as news, offerings and events should be in a blog.
Many companies are already doing the right thing by offering useful content. They just need to make the change from presenting information in a static way to doing so dynamically through a blog.
This blog post is courtisy of Hubspot
