My recent YouTube presentation for the Mandurah PWN was a lot of fun and the crowd was great and very enthusiastic. So I’m expecting to see some great YouTube videos coming out very soon I think!
I showed a couple of example of popular viral marketing YouTube videos that proved very popular so I thought I’d put some of my favourite ones up here to share with everyone. The takeaway from the presentation and these videos proves that it doesn’t matter if your company is B2B or B2C; anyone can create a marketing video for YouTube that will drive traffic to your website.
Old Spice – The Man Your Man Could Smell Like.
We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it. Followed by over 200 video responses posted on YouTube to Tweets and Facebooks posts from fans, this is possibly the most successful social media campaign ever!
Blendtec – Will it Blend? – iPhone
Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question. A huge YouTube success story.
The T-Mobile Dance – Liverpool Station
Watch the moment Liverpool Street Station danced to create this special T-Mobile Advert. Life’s for sharing.
United Breaks Guitars – Dave Carrol
A classic example how a customers bad experience and using the power of social media to get revenge can damage a brand. The video went viral with over 9 million views and turned into a PR nightmare for United Airlines. When the video took off United was swamped with thousands of complaints from other angry customers. Pay back is a bitch! It also resulted in a huge boost for Dave’s career!!!
Piano Stairs – Volkswagon
“Take the stairs instead of the escalator and feel better” is something we hear but didn’t often see until this sly video from Volkswagen appeared on the Web. It’s part of an inspiring campaign, The Fun Theory, that encourages people to come up with fun ways to “do good.” The video itself did well indeed, imbuing Volkswagen with a fun new ethos and racking up millions of views in the process.
Inspired Bicycles – Danny MacAskill
Filmed over the period of a few months in and around Edinburgh by Dave Sowerby, this video of Inspired Bicycles team rider Danny MacAskill features probably the best collection of street/street trials riding ever seen.
Extreme Sheep LED Art – Samsung
They took to the hills of Wales armed to the teeth with sheep, LEDs and a camera, to create a huge amazing LED display. Of sorts!
Wine Library TV – Gary Vaynerchuk
While not technically Youtube any more Gary Vaynerchuk took his family business from $4m in sales to $60m by just shooting videos of himself tasting wines and posting them online. He’s up to 915 videos!