My recent YouTube presentation for the Mandurah PWN was a lot of fun and the crowd was great and very enthusiastic. So I’m expecting to see some great YouTube videos coming out very soon I think!

I showed a couple of example of popular viral marketing YouTube videos that proved very popular so I thought I’d put some of my favourite ones up here to share with everyone. The takeaway from the presentation and these videos proves that it doesn’t matter if your company is B2B or B2C; anyone can create a marketing video for YouTube that will drive traffic to your website.

Old Spice – The Man Your Man Could Smell Like.

We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it. Followed by over 200 video responses posted on YouTube to Tweets and Facebooks posts from fans, this is possibly the most successful social media campaign ever!

Blendtec – Will it Blend? – iPhone

Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question. A huge YouTube success story.

The T-Mobile Dance – Liverpool Station

Watch the moment Liverpool Street Station danced to create this special T-Mobile Advert. Life’s for sharing.

United Breaks Guitars – Dave Carrol

A classic example how a customers bad experience and using the power of social media to get revenge can damage a brand. The video went viral with over 9 million views and turned into a PR nightmare for United Airlines. When the video took off United was swamped with thousands of complaints from other angry customers. Pay back is a bitch! It also resulted in a huge boost for Dave’s career!!!

Piano Stairs – Volkswagon

“Take the stairs instead of the escalator and feel better” is something we hear but didn’t often see until this sly video from Volkswagen appeared on the Web. It’s part of an inspiring campaign, The Fun Theory, that encourages people to come up with fun ways to “do good.” The video itself did well indeed, imbuing Volkswagen with a fun new ethos and racking up millions of views in the process.

Inspired Bicycles – Danny MacAskill

Filmed over the period of a few months in and around Edinburgh by Dave Sowerby, this video of Inspired Bicycles team rider Danny MacAskill features probably the best collection of street/street trials riding ever seen.

Extreme Sheep LED Art – Samsung

They took to the hills of Wales armed to the teeth with sheep, LEDs and a camera, to create a huge amazing LED display. Of sorts!

Wine Library TV – Gary Vaynerchuk

While not technically Youtube any more Gary Vaynerchuk took his family business from $4m in sales to $60m by just shooting videos of himself tasting wines and posting them online. He’s up to 915 videos!

Want to know how to use video to harness the power of social media?

On Wednesday the 22nd September at Forte Mandurah Quays Resort I’ll be hosting a seminar for the Professional Women’s Network on “How to use YouTube to enhance SEO (Search Engine Optimisation) and drive more traffic to your website.

The PWN has opened its doors up to the men again so invite your partners, bosses, husbands and friends to this “too good to miss” event.

Here’s what you can look forward to:
1. Introduction – Samples of successful YouTube campaigns and channels
2. Choosing your topics – what do your customers want to see?
3. Shooting your video – How to make a great 2 min video
4. Creating you own YouTube Channel – Where you will host your epic productions
4. Optimising for SEO – (This is where the power is!)
5. Building a base of viewers – Creative ways to “seed” your video
6. Embedding videos into your website and social media – Sharing the video and creating links.

$15 for Chamber Members, $20 for Non Members
Includes canapés – drinks can be ordered from the bar.

Bookings are essential.

Please book by emailing paulinebright@actioncoach.com
OR phone Pauline Bright on 0413 739196

Have you ever wondered if you should get a Facebook page for your business? Not sure how it works or how it can help your business? Here is a great video showing how Facebook makes it easier for businesses and brands to connect with their consumers.

The original video was first released in August last year and has been viewed over 1.8 million times. It was arguably one of the best social media videos ever. It turns out things are changing so rapidly in the Social Media world that in only 9 months the statistics are outdated so creator Erik Qualman of Socialnomics has updated and refreshed the video….. and here it is!

This video is a fantastic resource to explain the benefits of Social Media and what the future holds for us in business. If the exponential growth in the last 9 months is any indication and the adoption of Social Media to come, expect version 3 to be coming out very soon!

Spread the word my friends, if your business doesn’t embrace Social Media what will happen to it?

Here is a great video showing the ROI of Social Media, and yes they have a name for it now…. Socialnomics!

If you love logos (like I do) you’ll love this animated story by H5 that was nominated at the 2010 Oscars in the short film category.

In classic Pulp Fiction style a world made up entirely of logos and brand name, Michelin Man cops pursue a Ronald McDonald criminal.

“Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… and even more in LOGORAMA!”

The full 16 mins are embedded here. Contains swearing.