Facebook just passed Google as the most visited site on the Net – Why your brand needs to be on Facebook NOW

March 29, 2010
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Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the US’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof Blog. Connect with him on Twitter @dallaslawrence.
With 450 million users globally (and millions more being added each week) [...]

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Do You Have the Right People on the Bus for Social Media?

March 22, 2010
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This is a great article from Bernie Boggs an Internet marketing strategist based in Massachusetts in the US. It all about building the right team of people around you and defining roles for social media marketing.
Having the Right People on the Bus
Successful social media marketing requires people who understand it, embrace it, and know [...]

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3 Things You Need to Know About Social Media Strategy

March 19, 2010

B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What’s Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext.
Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media [...]

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Logorama the movie

March 9, 2010

If you love logos (like I do) you’ll love this animated story by H5 that was nominated at the 2010 Oscars in the short film category.
In classic Pulp Fiction style a world made up entirely of logos and brand name, Michelin Man cops pursue a Ronald McDonald criminal.

“Spectacular car chases, an intense hostage crisis, wild [...]

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How to create a tourism boom

February 16, 2010

Day by day more and more people are discovering that posting free informative and creatively written articles on the net will help you sell online more than expensive advertisements or anything else. Many are beginning to wake up to the fact that the main currency on the net is free information and that any online [...]

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What Mandurah needs to do to get the drive market.

February 8, 2010

There has been a lot of talk over the past few months about the loss of tourists and trade coming through Mandurah now that the new freeway has been opened. What can be done to make people turn off the freeway and come into Mandurah and visit the Peel Region? Sure putting some tourist signs [...]

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Research Shows Websites Influence 97% of Clients’ Purchasing Decisions

February 2, 2010

Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. In fact, only 3% of the 200 buyers surveyed – from companies [...]

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10 Musts for Marketing to Women on Facebook

January 15, 2010

There are nearly 100 million women using Facebook around the world, and for marketers this means one very important thing –- if you have a brand, product or company that has women as part of your target market, Facebook is the place to be.
Unfortunately, unless you’re a brand that every woman knows or loves, then [...]

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10 Digital Marketing Predictions for 2010

January 5, 2010

To kick of the new year here are some predictions for the year ahead in Digital Marketing. eMarketer is one of the most cited resources for internet marketing trends so when I came across their predictions for 2010 I thought I would share them with you.
1. Digital Video Convergence
One of the keys to transitioning [...]

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